Non-exhaustive Google Ads work – but gives you a flavour
White-Label Agency PPC Work
I work with several agencies under NDA managing a variety of PPC clients, including charities seeking donors, publishers seeking increased subscriptions, food & drink companies, SAAS, e-commerce and lead-generation.
The clients get a good service and the agencies are able to scale quickly using a highly experienced freelancer (me).
Arnold Clark
Automotive Lead Generation & Store Visits
I managed all PPC activities at Europe’s biggest independent car dealership. This included the management of Google alpha & beta projects related to Google Ads, all Microsoft advertising activity and programmatic advertising.
Lead generation focussed including deep involvement in Google’s Store Visit project which seeks to connect online activity to offline – dealer visits in this case.
Ideagen
SAAS Lead Generation
I was brought in as an extra pair of eyes to analyse the PPC accounts on Google & Microsoft.
My experience has helped increase capacity with some staff changes and provide training to less-experienced members of the PPC team.
Schuh
e-Commerce
At the time, Schuh was starting it’s journey in digital. The market was huge and in the 2 years I ran the PPC department, the online revenue increased by more than 4-fold whilst increasing the ROAS.
People’s Postcode Lottery
e-Commerce
People’s Postcode Lottery was a PPC account takeover. An agency previously managed the Google AdWords account. The volume and conversion was low.
An account restructured allowed the People’s Postcode Lottery to scale and enter new territories as the cost per conversion became favourable.
Semichem
e-Commerce
ROAS was key for this multi-channel retailer. I worked closely with Semichem’s in-house marketing team to ensure the PPC activity enabled growth and also to capitalise on special promotions and stock availability.
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